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Going The Extra Mile by RICHARD KEELER
Going the Extra Mile forwards the concept of making every engagement between a business and their customer, a satisfying, loyalty generating experience. A win-win outcome for both parties. It is told in a descriptive form, based on the author's in depth experience with three different companies. An art gallery, organic food grower and a winery. Each one of them is a successful business that provides above normal levels of satisfaction to customers, in fair exchange for their loyalty and positive word of mouth repetition of their experiences. Richard Keeler delves into the three business owners' past careers, before telling the balance of their individual success stories in their current pursuits and of their core business ideals. Their individual tales are diverse and very inspirational. The author tells of his first encounters with these three businesses, as a customer, and how he felt upon leaving their premises. These experiences were so compelling, that they sewed the seed for the creation this book. The book bestows the benefits of having a balance between exceptional customer service for long term success and today's worshipping of the "bottom line" for the short term gain and shareholder reward. It is definitely not a dreary manual about quality control and mission statements. It is not a text book as such but much more. When finished reading, the book which is also peppered with photography from the southern coast of Western Australia, where these businesses are located, will also sit comfortably upon any coffee table. Going the Extra Mile is suitable for a wide readership including school leavers embarking upon careers involving customer liaison. Every small and medium business owner should also read this book.
ISBN: 9780646561844 124 Pages Return to Monster Book Shop
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